Akademie Michael - Vyšší odborná škola reklamní a umělecké tvorby

Photography

We teach

Technique, lights, retouch, video post-production, animation, but also work with the font.

We practice

Work with a model, composition of a picture, compositional solutions, colour tonality, content expression, work in post-production programs.

Today, everybody can press the shutter on a camera. The better a photographer masters the technical approaches and the better they learn to think about photography, the freer they are in their creative output.

MgA. Tomáš Třeštík

Advertising photographer
Head of the specialization

Creativity, persistence, responsibility – these are important attributes of an interior designer.

MgA. Andrea Vokřálová

www.andysdesign.cz, www.kidswalldecorations.com
Head of the specialization

Interior Design

We teach

Working in computer imaging programs and 3D programs, creating a room layout, the psychology of colour, ergonomics.

We practice

Technical documentation writing, communication and presentation skills, individual approach to a client, manual dexterity.

Graphic Design

We teach

Presentation and communication skills, thinking creatively and conceptually, perfect command of graphic programs, working as a team.

We practice

Creation and communication of a brand, visual identity; web design, motion design, art directing, packaging, typography.

I hand over my long-term experience in the field to my students to help them in real-life situations – so they can apply themselves.

MgA. Miroslav Roubíček

Founder of brand design studio Colmo
Head of the specialization

Be it my work in the US or Scandinavia, it was my ambition to always lead, and from the position of a mentor develop the creative talent of each student.

Mgr. Vladimír Michálek

director
Head of the specialization

Filmmaking

We teach

Scriptwriting, movie-camera operation, sound, film editing, production and direction.

We practice

Scriptwriting preparation; work with the movie-camera, sound and lighting technologies; directing approaches in specific genres; working with actors and film-editing and post-production programs.

Film Production

We teach

Package and press kit creation, budgets, copyright, creation of contracts.

We practice

Communication with the client, the director, with the author and the screenwriter, with actors and the film crew; negotiation with the authorities, orientation in the field of festivals and distribution companies.

Be it my work in the US or Scandinavia, it was my ambition to always lead, and from the position of a mentor develop the creative talent of each student.

Mgr. Vladimír Michálek

director
Head of the specialization

Those who want to write a good screenplay have to see a lot of movies, hear a lot of dialogues and they have to come to terms with the fact that even though they write about fascinating things most of the time they sit alone with their brain and talent in front of the computer.

MgA. Halina Pawlowská

Screenwriter
Head of the specialization

Screenwriting and Media Communication

We teach

Creative thinking, seeing and writing, and introduce the students to all the rules of screenwriting.

We practice

The Czech language as a means of production; dialogue writing; precise and accurate expression of ideas.